Privacy Policy

At Ella (“Ella” or “SeoElla.com” or “us” or “we”), we respect your privacy and are committed to protecting the information we collect about you. This Privacy Policy explains how we collect, store, use, and share your personally identifiable information, and clarifies what data our SEO optimization script accesses. This policy applies to our website (www.seoella.com), any mobile or localized versions, and related subdomains (collectively, the “Site”), as well as to our services where specifically referenced.

By using or accessing the Site, you agree to the practices outlined in this Privacy Policy, our Terms of Use, and any other notices we post.

Our platform offers comprehensive SEO management tools that help customers improve their website’s ranking and visibility. The SEO optimization script, which you as a customer place on your website, only collects publicly available website data — such as titles, meta descriptions, headings, internal links, and other public on-page content. It does not collect personal data about your website visitors or their browsing behaviors.

The use of the broader SEOElla platform is governed by separate terms of service; this Privacy Policy applies only as specifically described below.

1. Types of Information We Collect

You can often interact with us anonymously or under a pseudonym, for example when you browse the Site casually. We will let you know when that is an option.

We may collect the following information:

Personal Information: Your username, first and last name, email or postal address, telephone number, and any other details you provide when creating an account or filling out forms on the Site.
Transaction Information: Data you provide when requesting information about our products or services.
Usage Data: Technical data from your device, such as IP address, browser type, referring/exit pages, operating system, date/time stamps, and clickstream data.
User Content: Comments or other information you post on the Site.
Location Data: If legally allowed, we may collect location data from your device when you visit our Site.
Interaction Data: Information collected when you engage with our content on third-party platforms, for example social media.
Public Website Data (via Script): When you install the SEOElla script, we will only collect and analyze publicly visible data on your website (for example H1, H2, links, meta titles, meta descriptions, or other on-page text), in order to help you manage your SEO. We do not collect personal data about your visitors through this script.

2. How We Collect Information

We and our service providers may collect information in these ways:

Direct Interactions: When you request products, services, or information, fill out forms, or otherwise engage with us through the Site.
Third-Party Sources: To update or supplement the data you provide or that we collect automatically.
Automatic Data Collection: By using cookies, local storage, pixel tags, web beacons, and similar technologies. By using our Site or interacting with our content on third-party platforms, you agree to the use of these tracking tools.

3. How We Use the Information We Collect

We use your information to:

Provide, maintain, and improve our Site and services
Diagnose and resolve technical issues
Prevent unauthorized use of the Site or our services
Analyze usage trends and gather demographic insights
Deliver customer support
Communicate with you, for example through newsletters or promotions
Fulfill other purposes described at the time of collection or as permitted by law

4. Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information except in limited cases:

Service Providers: For functions such as infrastructure hosting, analytics, or marketing, under strict data protection and confidentiality agreements.
Affiliates: Parent companies, subsidiaries, and affiliates may access your data, subject to the same privacy commitments described here.
Legal Obligations: When required by law or to protect the rights, safety, or property of Ella, our users, or the public.
Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred.
Aggregated Data: We may share aggregated or non-personally identifiable data for various purposes.

5. International Transfers

Your information may be processed in countries outside of your own, including the United States or other countries where our partners and service providers operate. Where we transfer personal data outside the European Economic Area, we rely on legally approved mechanisms, such as the European Commission’s Standard Contractual Clauses (SCC), to maintain equivalent protection for your data.

6. Changes of Control

If Ella undergoes a business transition such as a merger or acquisition, your information may be transferred as part of that transaction, in accordance with this Privacy Policy.

7. Children Under 13

Our Site is not intended for children under 13, and we do not knowingly collect data from them. If we learn that we have collected personal data from a child under 13, we will promptly delete it. Please contact us if you believe we may have collected such data.

8. Cookies and Tracking

We use cookies and similar tracking technologies for functionality, analytics, and personalization. You may disable cookies through your browser settings, but some parts of the Site may not work correctly if you do.

9. Third-Party Links

This Privacy Policy does not apply to external websites linked from our Site. We encourage you to review the privacy policies of any other sites you visit.

10. Your Rights and Choices

Opt-Out: You may opt out of certain communications from us at any time.
Cookie Management: You can block or delete cookies via your browser, though this may limit Site functionality.
Access and Correction: You have the right to access, correct, or delete your personal information — contact us as described below.

11. Storage and Security

We store your information securely and apply reasonable safeguards. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Enforcement

We regularly review compliance with this Privacy Policy. If you have any questions or concerns, please reach out, and we will respond promptly.

13. Terms of Use, Notices, and Changes

Please also review our Terms of Use. We may update this Privacy Policy over time. Material changes will be posted with notice, and non-material changes will take effect immediately.

14. Contact

For any questions, suggestions, or concerns related to this Privacy Policy, please email us at hello@seoella.com.