- About us
Meet the team behind Ella
We’re the team that got tired of SEO tools that recommend but never act. So we built one that does both — from a small office in Stockholm, for businesses everywhere.
Developed in Sweden
Rated 4.7/5
Our belief
Most tools are built to look impressive in demos, not to actually move the needle. We started Seoella because we were tired of paying for recommendations we still had to implement ourselves. So we built the tool that does both.
Our story
We’ve spent years working in SEO — frustrated by the same thing everyone else was frustrated by, but nobody was fixing.
The tools were smart. The reports were thorough. But when it came to actually doing something about it, you were on your own. Waiting weeks for a developer. Watching competitors climb rankings while your to-do list sat untouched.
We didn’t build Seoella because we saw a market opportunity. We built it because we needed it ourselves.
The idea was simple: what if a tool didn’t stop at telling you what to fix — but actually fixed it? Approve a change, see it live. No code, no tickets, no waiting.
From Stockholm, we set out to close the gap between SEO analysis and SEO execution. Today, over 3,000 companies across 46+ countries use Seoella to do in minutes what used to take months.
We’re still the same team with the same obsession: making SEO work the way it always should have.
- Meet our founders
Four years. A small team. One obsession: making SEO work the way it should.
Erik Cullhed
CEO & Co-Founder
Most SEO tools give you a map. We give you the car, the driver, and the destination — you just approve the route. When we started Seoella, we kept asking ourselves: why does every platform stop at the recommendation? Three years later, we’ve proven that deploying thousands of SEO changes in one click isn’t just possible — it’s the only way it should work.
John Hagö
COO & Co-Founder
I’ve spent years telling clients what needed fixing. With Ella, I finally get to show them it’s already done. The shift that happens when a client sees their changes go live in real time — not six weeks later after three rounds of developer back-and-forth — is something I never get tired of. SEO has always been a long game, but the execution doesn’t have to be.
Philip Åkerbäck
CMO, Co-Founder
We didn’t build Ella for the SEO expert. We built it so you don’t have to be one. Most businesses know their SEO needs work — they just don’t have the time or the technical team to act on it. Ella removes the bottleneck between knowing what to do and actually doing it.
Gabriel Christner
CTO, Partner
For Gabriel, great products remove friction. That’s the thinking behind Ella — making advanced SEO execution feel intuitive, accessible, and easy to act on for the teams who use it every day.
- The Seoella Story
Built to Execute, Not Just Advise.
Seoella is more than an SEO tool — it’s the missing piece between analysis and action. Every feature we’ve built comes from a problem we lived ourselves: recommendations that gathered dust, developers who were always busy, and rankings that barely moved. We built Seoella for businesses that are done waiting. One click. Thousands of changes. Live.
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